Marketing, Economy and Finances
| Type | Compulsory |
| Semester | winter |
| Contact hours | 26 (1 + 1) |
| Number of credits | 2 |
| Type of termination | Assessment + Exam |
| Form | Lectures + exercises |
| Lecturers | Prof. Dr. Ing. František Freiberg Doc. Dr. Ing. Zralý |
| Anotation |
TARGET
The course aim is to give students a glimpse on the marketing principles and rules, on the cost control, costing and budgeting, target costing and production and operations management
CONTENT
Marketing:
- The nature of business and consumer marketing.
- Portfolio analysis.
- Demand analysis and sales forecasting.
- Market segmentation, targeting and positioning
- Products and their lifecycle.
- Marketing mix.
- Advertising, sales promotion, PR.
- Pricing decision analysis.
- Competitive strategies.
- Developing market share
Economy and company finances:
- Characteristics and practical usage of economic theory. Theory of customer, Theory of market, Theory of company. Economic of scale.
- System of company control. Manager functions and techniques.
- Cost control. Cost structure and impact on manager decisions. Cost analysis. Calculations. Target costing.
- Financial and manager accounting.
- Characteristic of finance control.
- Financing with internal and external sources
- Specific financing manners: leasing, factoring
- Cash flow control
- Evaluation of investment projects
Study materials
- Freiberg, Kavan, Zralý: Outline, solved cases...? In electronic form
- Kavan M.: Management Study Guide, CTU, 2006, ISBN 80-01-03444-5
- Atrill P: Financial Management for Non-specialists, Prentice Hall, London 1997
News
03/17/2023
Graduation ceremony - March 202301/20/2020
State exams - February 202005/17/2019
Picnic at CTU in Prague the 28th May 2019CTU
Czech Technical University in Prague
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Jl. Ganesa 10
40132 Bandung
Indonesia
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+62-22-2504243
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+62-22-2534099
E-mail:
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Deutschland (Germany)
Phone:
+49 371 531 31079
Fax:
+49 371 531 831079
E-mail:
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HAN – Hogeschool van Arnhem en Nijmegen
Institut of Automotive Engineering and Management
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NL-6802 CC Arnhem
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+31 (0)6 55 20 88 19
Phone:
+31 (0)26 365 82 15
Fax:
E-mail:
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ENSTA Bretagne
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Address
2, rue Francois Verny
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Phone:
+33 (0)2 98 34 89 11
Fax:
+33 (0)2 98 34 88 00
E-mail:
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CTU in Prague
Coordinator of MAE
Gabriela Achtenová
gabriela.achtenova@fs.cvut.cz
IT Bandung | Head of Mechanical
Design Research Group
Andi Isra Mahyuddin
aim@ftmd.itb.ac.id
TU Chemnitz
Coordinator of MAE
Diana Lohse
diana.lohse@mb.tu-chemnitz.de
HAN in Arnhem
Masters program manager
Kea Bouwman
Kea.Bouwman@han.nl
ENSTA Bretagne
Coordinator of MAE
Yann Marco
yann.marco@ensta-bretagne.fr